• Jerome Serra

A Guide to Video Marketing


Video Marketing is a tool that every business needs to stay competitive, but we understand it can be a bit overwhelming. Don’t worry, our team here at Melo Multimedia put a simple guide together to help you better understand the steps to video marketing.



  • Identify Marketing Goals and Targets

When thinking about creating a video marketing campaign, you want to answer the following questions:


What are my goals for this video? Are you trying to raise awareness? Are you hoping to

demonstrate a product? Are you trying to close in on a potential sale or deal?


Who do I want to reach with this video? How old are they? Where do they live? What do they do? What are their interests? What type of video content do they watch?


All of these questions come into play when deciding what path your video will take.


  • Make a Plan

Type of video: Before you jump into the production of a video, you need to decide what type of video will be best to help you reach your goal. Different types of videos include sales videos, testimonials, animations, infomercials, explainers, polls and questions, website background videos, demos, brand videos, event videos, there are many to choose from.


Budget: We all want the best for our business, but we also need to make sure to set a budget so that we don’t go into a major debt over creating the video. It can get very expensive to not only create the video but to market it. Create a solid budget you can stick to.



Video Production/ Marketing Strategy

Now that your plan is in place how is your video getting produced?



Video Production: A quality video can take a lot of time and money to make. Necessary tools

include cameras, mics, audio, lighting, editing software, and people that know how to work this equipment. That’s where Melo Multimedia comes into play. We have packages offering everything you need to produce your video. It’s an easy one-stop-shop.


Marketing Strategy: After you complete your video, how will people see it? Social media ads on Facebook, Instagram, YouTube, Twitter, Tiktok, and Twitch are all coming to the spotlight when it comes to promoting videos. Maybe social isn’t your focus? What platforms will you post your video to or send your video out on to receive engagement? Consistency is key and having a strategy is the best way to stay consistent.


We hope this guide helps you with your video marketing journey. Contact us for more information on how to get started.





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