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  • Jerome Serra

Video Marketing: Why business owners should consider it.

Updated: Nov 27, 2020

We live in a world full of consumers and customers that learn from visual mediums.

Today, many people wake up, pick up their smartphones, and scroll through email, and social media. They look at hundreds of images and videos to consume their news, entertainment, and plan their day. Consumers in 2020 are attracted to photos and videos because they are tools that help people easily understand and digest information.

Video Marketing is a tool that every business needs to stay competitive. It’s a tool to not only attract more eyes to your brand but create customer engagement with your brand. Consumers in 2020 have an emotional connection with the relatable video. If it teaches them something or presents a solution to a problem, they remember it and engage with it. People love videos. Don’t believe us? Take a look at the numbers.

According to a survey conducted by Hubspot 78% of people watch online videos every week, and 55% view online videos every day.

The study also shows that. 81% of businesses in 2020 use video as a marketing tool — up from 63% over the last year. A survey conducted by Google shows that 6 out of 10 people would rather watch online videos than television.

According to a Forbes Insight report, 65% of executives have gone to the marketer’s site and 39% have called them on the phone after watching a marketing video.

Video marketing should no longer be looked at as an option but as a necessity. Businesses are utilizing video marketing because it allows for customers to engage with the company ultimately leading to a sense of reliability and trust.

The services offered by Melo Multimedia are set on helping businesses achieve the right video to tell their brand’s story.

Businesses are using video marketing to connect with the consumer and have a conversation with them. Rather than telling the consumer, what to do, and what to buy, video marketing creates an engaging relationship showing the viewer how this product or service is simply here to help them out.

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