• Jerome Serra

Why Video Marketing is a Good Marketing Strategy


With 2021 around the corner, people learn from, rely on, and trust video. It’s easy and entertaining to watch. In this market, without video, your product or company will simply not be able to compete with others.





There are many marketing strategies to choose from. Some are outdated and just don’t work anymore. Video marketing is a tool that works for every business and every demographic.


Here’s how much people love video:

  1. Over 1.9 billion people use YouTube. That’s about one-third of the internet. (https://www.youtube.com/yt/about/press/)

  2. Facebook has over 8 billion video views per day. (https://techcrunch.com/2015/11/04/facebook-video-views/)

  3. Social media posts with video have 48% more views (https://offers.hubspot.com/video-social-media-marketing)

  4. By 2022, online videos will make up more than 82% of all consumer internet traffic — 15 times higher than it was in 2017 (https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/white-paper-c11-741490.html)

The Strategy Then and Now:

Twenty years ago people relied on television ads, newspaper ads, and radio ads, as a source of information. They picked up the Yellowpages to find a service provider in their area. Now, people turn to the internet.

Videos and the New Market:

Videos are all around us. The online video market is growing because online platforms like Facebook, Youtube, Instagram, Tiktok, Twitch, and Twitter are growing. A new generation with buying power grew up on video in their homes, at school, and now at work. They connect with video because it’s familiar to them.

Why Video Marketing Strategy is Important:

Every business is turning to video marketing because it’s a strategy that not only caters to the young, up and coming generation of consumers, it caters to those consumers that have been buying for decades and everyone in between. People relate to videos because they can learn, laugh, cry, share, and reminisce from them.

Video marketing is not just a strategy, it’s a necessity to stay competitive among the competition. Need help? Contact the Melo Multimedia LLC team to assist you on your video marketing journey.





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