The Battle of Video: Videography vs. Video Marketing in the Twin Cities.

• Key takeaways

• Videography is the art of recording video footage while Video Marketing is the use of videos to promote a brand or product.

• A videographer is a technician responsible for setting up video shoots and editing the content, while a video marketing company builds a strategy around client challenges and goals and produces promotional videos.

• Videography requires creativity, attention to detail, and artistic flair, while video marketing involves strategic execution targeting a specific audience.

• Video marketing utilizes multiple platforms to reach a large number of people and can measure engagement, brand recognition, and lead generation.

• Businesses should understand the differences between videography and video marketing to create an effective video marketing strategy.

• Introduction:

Video creation has taken a massive jump over the past years, especially in the business world and it’s not stopping anytime soon. It has become a necessary tool for advertising products, services, or brands. Companies are finally catching up. A whopping 92% of digital marketing specialist who use video marketing consider it an essential part of their marketing strategy.

With video content becoming more and more important for brands, it’s important to understand the difference between videography and video marketing.

You might think that these two phrases refer to the same thing, but they have very different meanings. In this blog, we’re going to break down the differences between videography and video marketing and why businesses need to understand them.

Firstly, let’s discuss what exactly is a videographer. It's important to distinguish between the roles of a videographer and a video marketing company, to answer the first question.

• What is a Videographer?

A videographer is a skilled professional who captures and edits video content for a variety of purposes. They are responsible for setting up video shoots, recording footage with specialized cameras, and editing the content after the shoot to produce a final product. Videographers typically work alone meaning they are more of a technician.

• What is a Video Marketing Company?

A video marketing company specializes in creating and executing video marketing campaigns. For campaigns that have had some thought to it, a good production company will build a video strategy around the client's challenges and goals, instead of filming whatever they're told.

This includes producing video content, such as product explainer videos, social media videos, and advertisements, as well as distributing those videos to the right audience. Is typically a team that ensures the project and final product meet the client's needs. Their job is to capture the emotion and essence of any given event or product launch.

Industries that fail to utilize the power of video are quickly being left behind. It is projected that by 2023, online videos will make up more than 82% of all consumer internet traffic.

Now that we understand the difference between those two roles, then we can continue.

• Video Strategy

To put it simply, videography is the art of recording video footage. It involves capturing commercial events, concerts, weddings, birthdays, and anything else that can be filmed. Videographers are responsible for a video project, using cameras, lighting, sound equipment, and drones to create high-quality video footage. Their job is to record footage and hand off a final product.

On the other hand, video marketing is the use of videos to promote a brand or product. Is an active and strategic approach to reaching your target audience. It involves using the video footage created by the video production company to communicate and promote a message to your intended audience. It includes different types of video content such as explainer videos, product demos, video testimonials, promotional videos, brand videos, and more.

• Execution

In terms of videography, the goal is to present the story in the video in a glamorous and cinematic way. There is a need for more creativity, attention to detail, and artistic flair in this process. Video marketing involves a more straightforward execution. The video is created to appeal to a particular target audience, which is the main priority. Everything falls into place for video marketing once the proper audience is identified.

• Distribution

Videography isn't a one-size-fits-all strategy. The whole video production experience lacks specific targeting, and everyone doesn't need to appreciate it. Video marketing, on the other hand, distribute the video through a variety of channels like social media, email, and website landing pages. The strategy ensures the content reaches the target audience, and it increases engagement, brand recognition, and lead generation.

One of the benefits of video marketing is that it can be shared across multiple platforms such as YouTube, Instagram, Facebook, and LinkedIn. This means that businesses have the opportunity to reach a larger audience, and potentially attract new customers. Video marketing has become a vital tool for businesses, as it can evoke emotional responses from the viewer, making it more memorable and engaging than traditional forms of advertising.

• Results

While videography is undeniably stunning, it may not be what your target audience wants. In today's world, where relevant content is crucial, video marketing has the upper hand. It allows you to create videos and stories that reach your target audience and achieve your business goals. With video marketing, you can track metrics like views, engagement, and conversion rates, making it simpler to optimize your videos' effectiveness.

It’s important to understand that videography and video marketing require different skills and expertise. Business owners, marketing agencies, and marketing teams should be aware of the differences between the two and have a clear understanding of their goals and purposes. Hiring a professional videographer or video marketing company is a great investment for businesses looking to create high-quality video footage, but it’s equally important to have a video marketing strategy in place to ensure that the footage is used effectively.

• Conclusion:

In conclusion, videography and video marketing might sound similar, but they are two very different things. Understanding their differences is important for businesses trying to create a strong video marketing strategy. While videography involves solely capturing good-quality video footage, video marketing is an active and strategic approach to promoting a brand or product.

By having a solid video marketing strategy in place, businesses can leverage the advantages of video marketing, including building brand awareness, increasing conversions, and boosting sales.

If you are looking for a solid video production company in the Twin Cities, MN, reach out to Melo Multimedia.